Trademark Registration Search

A trademark or service mark is a word, phrase, or distinctive feature of the public image of a company that can be protected from unauthorized use by others. Seeing a trademark instantly reminds a consumer of the product it is associated with. This is the power of a trademark registration. When it becomes well-known enough, the mark itself becomes an advertising tool and establishes your brand image.

The trademark patent registration process

To truly enjoy the protections and benefits of a trademark, it is best that you register the mark with the United States Patent and Trademark Office. During the trademark registration process, your trademark search attorney prepares an application that identifies the mark to be filed and provides you with the ownership of the mark.

The application also asks your trademark attorney to identify the appropriate classes in which you are seeking trademark protection. The government has identified hundreds of thousands of areas in which a trademark might be used. To gain the protection of trademark registration in any one class you must first apply for the protection and then pay a fee per class.

Trademark protections

The basics of trademark protections are founded on the idea that no other person or business should be able to use your trademark if it might confuse the average consumer about which products he or she is buying. If you were to use the phrase "Dell Computer Repair" in your business, the vast majority of consumers would believe you were approved or in some other way associated with Dell ® computers. But if you used the phrase "Dell Fresh Produce," the same level of confusion is unlikely.

The trademark law firm of Lawrence E. Evans, LLC is experienced with completing and following through with trademark registration applications. We are able to help you identify and search for an appropriate mark to register as well as the best classes to seek protection under.

Contact us for help with your trademark or patent

If you would like to register a trademark, please call Larry Evans at (314) 303-1193 or contact us online.